Building a great social media presence is no small feat, contrary to what your favorite influencers may make it seem. It takes a lot of dedication, thoughtfulness, and continuity in creating a profile that people want to follow and engage with. There appears to be an endless number of tips and trick articles on how to gain followers and interactions, but we want to cover the side not so talked about. We want to talk about what NOT to do while building your social media profile.
Tip #1
Declutter your background. Whether you're taking an Instagram picture, getting ready to go live on Facebook, or recording a video for your YouTube channel, focus on yourself and your content.
Tip #2
Avoid distractions; make sure you're working in a clean space free of anything that might draw the viewers' attention away from you. Keeping a clean and tidy background will help your audience focus on what you have to offer them. And has the underlying message that you are a put together, organized, and trustworthy person.
Tip #3
Lighting! Proper lighting makes ALL the difference. If your content doesn't have adequate light, your videos and pictures lose the awe effect, and likely won't grab your follower's attention. In this day and age, no one has patients for hard to see videos. Use a selfie light, get next to a window, take the shade off a lamp.
Tip #4
Engagement is everything. Posting irregularly, not responding to comments, or even just being ignorant of how the platform works can be disastrous to your profile. Inconstant and sporadic posting leave your audience with a sense of undependability, but it also ruins your ranks in the various social media algorithms. Algorithms are the smart measures social media platforms use to determine what kind of content users want to and typically interact with. You don't have to post multiple times a day to keep up on most platforms that are highly advised against. However, creating a regular cadence is essential even if you only go Live on Tuesdays and make a post on Thursdays.
Tip #5 Not responding to comments is a HUGE mistake as well. Once people are interacting with you, keep them interested, tell them they are important, show them you care! Talk to them and give them thoughtful responses, and they will come back! Remember, it takes an average of 7 times to interact with a brand before they decide to convert and purchase.
Tip #6 You can't build a profile on a platform you don't understand. Which leads us to our biggest tip - do not go in this blind. Start learning what works and what to avoid before you start trying to grow your audience and build your profile. Tori Belle Cosmetics offers hundreds of classes on social media marketing. So, if you do not know what you are doing, don't panic. Get into our many resources, understand your favorite platforms, and stay persistent!
Avoid these dire social media mistakes, and you will be well on your way to growing a vibrant social media following!
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